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Condé Nast Traveler on the Metropole Hanoi
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Condé Nast Traveler on the Metropole Hanoi

When Condé Nast Traveler zeroed in on Hanoi for a feature in its December 2018 issue, one Balcony client realized all kinds of exposure. The magazine, which rates as one of the top 2 in the United States, pictured the hotel on a full page of editorial. The editors called out the hotel as the...

Greg Norman Unveils Third Design in Vietnam
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Greg Norman Unveils Third Design in Vietnam

In mid-November, Greg Norman premiered his third design in Vietnam: KN Golf Links. We handled the media for the grand opening of the layout, which is located near Cam Ranh, an emerging beach location in the country. This was the third time we’ve unveiled one of Norman’s designs in Vietnam. First, there was the Danang...

We Know the Best Hotels in Asia
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We Know the Best Hotels in Asia

It’s a Tuesday, but feels like a Monday since yesterday was a holiday of dubious standing here in the United States… that I took anyway. One thing one always looks for on a Monday — or the first day of the work week — is a good email, the kind of email that’ll make getting...

Balcony Celebrates 10 Years Anniversary
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Balcony Celebrates 10 Years Anniversary

HO CHI MINH CITY — Ten years after signing its first contract with an award-winning hotel group that is still on its roster, Balcony Media Group is moving into its second decade as Asia’s leading PR agency for hotels and golf courses. Founded by a journalist with nearly two decades’ experience as a reporter and...

How Storytelling Enhances Hotel PR
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How Storytelling Enhances Hotel PR

At the Waldorf-Astoria last year, an elegant woman of Eastern European extraction was crossing the hotel lobby in Chicago. It was near midnight. She wore a tight-fitting grey cotton dress. Red heels.  Her eyes swerved for a look at a man coming her way in a dark sport jacket with a sheaf of papers under arm. This...

Dispatches from the NY Times
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Dispatches from the NY Times

Dispatches from the NY Times Travel Section (Sunday, May 25, 2015) Smithsonian, that venerable old institution of natural history and all things science, has announced plans to start publishing a quarterly travel magazine, entitled Smithsonian Journeys  The editor is Victoria Pope, and the angle on the magazine, according to the Q&A with Pope, is that it...

How to Generate Media Exposure in Vietnam
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How to Generate Media Exposure in Vietnam

When we launched the Balcony Media Group in 2006, we did so as a vehicle for hotels, resorts and golf courses that wanted to generate media exposure in English-language media markets around the world. We’ve had tremendous success in that regard, as you’ll note from the stories we feature monthly in our Clip of the...

How to Appropriate Destination News
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How to Appropriate Destination News

Not every destination sells itself the way it should. This is especially true for places that lack sophisticated, destination-driven PR operations. And therein lies an opportunity for hotels, resorts and golf courses, as well as the agencies that serve them. Case in point: In Hue, Vietnam, Phu Bai Airport recently revealed (but did not announce)...

Why Hotels Have to Produce Content
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Why Hotels Have to Produce Content

A former colleague from the world of journalism recently forwarded me a link to this story about hospitals in the United States that are producing content, including print, video and blogs. Most businesses produce content, and most of this falls under the guise of marketing. But what the Cleveland Clinic and others are doing in the States is something...

What Vietnam Can Learn From Thailand
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What Vietnam Can Learn From Thailand

If you’re a hotelier, Bangkok’s the place to be these days. Mastercard Worldwide on May 27 crunched the numbers of international arrivals and found that more travelers are flocking to Bangkok than to any other city in the world. Check out the news here. In all, Bangkok is winning 15.98 million people per year, besting London,...

Jim Sullivan Managing Director
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