In the U.S. travel media, winning a spot on one of two hotel awards lists — the Travel+Leisure It List and the Condé Nast Traveler Hot List — matters more than any other. T+L just published its 14th list. CNT has been publishing the Hot List for 23 years. Getting on one of these lists is a...
The world’s media focused its lens on Hanoi in late February when U.S. President Donald Trump and North Korea’s King Jong Un met in the city for a summit. Was there a travel story in this meeting? Well, sort of. On the day the two leaders landed, Luxury Travel Magazine Editor-in-Chief Christine Gray contacted Balcony...
Journalists are always hungry for Thailand — it has so many angles to offer. In December 2018, Balcony Media led a group of five freelance travel writers from North America on a 6-day fam for a sneak peek at the soon-to-launch Hyatt Regency Bangkok, before flying down south to the tropical paradise of Koh Samui where they...
When Condé Nast Traveler zeroed in on Hanoi for a feature in its December 2018 issue, one Balcony client realized all kinds of exposure. The magazine, which rates as one of the top 2 in the United States, pictured the hotel on a full page of editorial. The editors called out the hotel as the...
In mid-November, Greg Norman premiered his third design in Vietnam: KN Golf Links. We handled the media for the grand opening of the layout, which is located near Cam Ranh, an emerging beach location in the country. This was the third time we’ve unveiled one of Norman’s designs in Vietnam. First, there was the Danang...
In September of 2018, we made arrangements for Australian journalist, Ann Rickard, to experience several client hotels, including The Reverie Saigon, The Anam and the Sofitel Legend Metropol Hanoi. Jetstar provided the long-haul air piece. When Ann got home and started writing, the stories started flowing. Separate hotel reviews ran in 10 different major Australia...
It’s a Tuesday, but feels like a Monday since yesterday was a holiday of dubious standing here in the United States… that I took anyway. One thing one always looks for on a Monday — or the first day of the work week — is a good email, the kind of email that’ll make getting...
HO CHI MINH CITY — Ten years after signing its first contract with an award-winning hotel group that is still on its roster, Balcony Media Group is moving into its second decade as Asia’s leading PR agency for hotels and golf courses. Founded by a journalist with nearly two decades’ experience as a reporter and...
At the Waldorf-Astoria last year, an elegant woman of Eastern European extraction was crossing the hotel lobby in Chicago. It was near midnight. She wore a tight-fitting grey cotton dress. Red heels. Her eyes swerved for a look at a man coming her way in a dark sport jacket with a sheaf of papers under arm. This...
Dispatches from the NY Times Travel Section (Sunday, May 25, 2015) Smithsonian, that venerable old institution of natural history and all things science, has announced plans to start publishing a quarterly travel magazine, entitled Smithsonian Journeys The editor is Victoria Pope, and the angle on the magazine, according to the Q&A with Pope, is that it...
